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Innovation Management and New Product Development (2nd Edition), by Paul Trott
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Innovation Management is often treated as a series of separate specialisms, rather than an integrated task. The second edition of this book brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovation as a management process and a conceptual framework is introduced emphasizing the importance of internal processes and external linkages. Not only does the text examine how the heritage and knowledge base of an organization drive the development of business opportunities, but it also deals with the wide subject of technology management and how companies manage research and development.
- Sales Rank: #11353531 in Books
- Published on: 2004-08-26
- Original language: English
- Number of items: 1
- Dimensions: 9.75" h x 1.00" w x 7.50" l, 1.86 pounds
- Binding: Paperback
- 448 pages
From the Publisher
New to this edition: *four new chapters - E-commerce; Managing Intellectual Property; The Role of Market Research in New Product Development; Innovation and Operations Management and Innovation Policies *new case studies at the end of each chapter as well as increased coverage of: *electronic commerce *intellectual property *brand management and market research *the role of operations management and innovation management *entrepreneurship and the rapidly developing economy in Turkey Paul Trott is a Senior Lecturer at the Business School, University of Portsmouth and holds a Ph.D. from Cranfield University. He has written numerous reports and publications in the area of innovation management. Innovation Management and New Product Development is suitable for undergraduates studying Innovation management /New product development. It should also be of interest to undergraduates studying Technology Management as well as master's students studying Marketing or Product! Development.
From the Back Cover
Innovation Management and New Product Development is suitable for undergraduates studying innovation management/new product development. It should also be of interest to undergraduates studying technology management as well as masters students studying marketing or product development.�The text�brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovation as a management process.
About the Author
Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. He is the author of many articles and�papers in the area of innovation management, and is co-author of the Penguin Business Dictionary.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Who Came Up With That
By Paul Hanrahan
I bought this book as a requirement for an MBA class titled "Management of Innovation/Technology." Beyond reading Paul Trott's Innovation Management and New Product Development to satisfy class requirements is my personal involvment in innovation and technology. Paul Trott's text helped me to understand the company I worked for many years ago and the role I have played since when consulting. Paul Trott provides a valuable perspective for anyone who is involved in research and development in a corporate, or for that matter, academic setting.
If you find yourself, due to pursuing a passion for some subject (computer virtualization in my case), in a position where you are helping to develop, market or finance something that will make customers ask themselves "Who came up with that neat ideat" then you should read Mr. Trott's book. Mr. Trott provides insight into the different types of innovation that companies engage in, the lifecycle of new products and how organizations use their intellectual and technological assets to their advantage as well as customers and even society at large.
0 of 0 people found the following review helpful.
I love it
By li zhi
good
0 of 1 people found the following review helpful.
Excellent purchase!
By Steve James
Very good purchase, exactly what I needed! Book in very good condition. Will look to purchase books for next term through Amazon.
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