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Small Giants: Companies That Choose to Be Great Instead of Big, by Bo Burlingham
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It's widely accepted in business that great companies grow their revenues and profits year after year - but bigger is not necessarily better. In Small Giants, journalist Bo Burlingham takes us deep inside fourteen remarkable privately held companies, from a brewery to a record label, that chose a different path to success. These organizations quietly rejected the pressure of endless growth, deciding to focus more on satisfying business goals - being the best at what they do, creating a stimulating place to work, providing perfect customer service and making important contributions to their communities. But what are the magic ingredients that make these companies unique? Why and how does their approach work in such widely varying industries? And what lessons can we learn from them? A fresh, inspirational guide to business strategy, Small Giants will help any entrepeneur consider new directions to make their company great.
- Sales Rank: #1142692 in Books
- Published on: 2008-10-01
- Original language: English
- Number of items: 1
- Dimensions: 7.80" h x .63" w x 5.08" l, .45 pounds
- Binding: Paperback
- 272 pages
Review
For all you harried entrepreneurs out there, Bo Burlingham has a reassuring message: Relax. Bigger isn?t necessarily better. The wonderful stories in "Small Giants" show you how to prosper by retaining the vision of excellence that got you into business in the first place. (Rosabeth Moss Kanter, author of "Confidence")
About the Author
Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper's, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.
Most helpful customer reviews
3 of 3 people found the following review helpful.
'Good to great' for small companies
By Gojko
If you're not working for a company that needs to worry about scaling out to hundreds of people, and you have no wish to ever do so, then Small Giants: Companies That Choose to be Great Instead of Big by Bo Burlingham is for you. Full of inspiring case studies ranging from two-person shops to small restaurant chains employing hundreds of people, this book analyses what makes small companies tick and how they became great without exploding and ruining the culture. 'Our biggest competition is mediocrity' is my favourite quote from this book, and it perfectly reflects the attitude that most of the case studies promote.
Burlingham identifies several patterns in the case studies, and lays out three imperatives for companies that want to make an impact and stay small:
- Articulate, demonstrate and embed a higher purpose into the company, completely integrating that purpose so that it becomes an everyday presence and not just a vision statement on a piece of paper.
- Create a culture of intimacy that continuously reminds people unexpectedly about how much the company cares about them
- Foster collegiality.
If this sounds as a kind of the place you would like to work at, grab the book and transform your organisation. Essentially, this book is Good to Great, but for organisations that do not want to go public. It's not a particularly new book, but I discovered it recently, and I think it will be valuable for anyone working in startups or thinking of starting one. The book is written in a very clear and engaging style, with lots of great stories, and gets five out of five stars from me.
1 of 1 people found the following review helpful.
I'm a small business owner who believes in being great, not trying to get huge
By MT
I'm a small business owner who believes in being great, not trying to get huge. There are a few stories and lessons in this book which are OK, but a few which I didn't relate to (as the author's definition of Small is sometimes $50-200 million in revenue, which is much larger than my company). i believe there is a new version coming out soon (towards the end of 2016) which may be updated and more relevant.
1 of 1 people found the following review helpful.
Keep it small.....keep it all
By MLeland
A great book about 14 companies that chose to stay small instead of growing. All of these companies are wildly successful in a variety of ways for a variety of reasons.
As a small-business owner, I've often thought of growing my business much larger. But, with the help of this book, it's clear that growing for growth's sake only makes absolutely no sense. I would highly recommend this book to any small business owner who is on the fence about whether or not to grow their company.
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