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How to Turn Your Words Into Money: The Master Fundraiser's Guide to Persuasive Writing, by Jeff Brooks
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Are you ready to write your most effective fundraising message ever? One that touches donors' hearts, connects with their passions, and inspires them to give? Here's the book to help you do it. Jeff Brooks, one of America's top fundraising writers, pulls back the curtain on the counterintuitive world of fundraising to reveal, among other things, the sentence top writers always use to start every project; the easy revision that will improve your writing nearly every time; the tested truth about making donors feel guilty; how the pros tell powerful stories even when they can't find the right story; and a proven template for a sure-fire, never-fail fundraising letter.
- Sales Rank: #188249 in Books
- Published on: 2015-09-08
- Binding: Paperback
- 176 pages
About the Author
Jeff Brooks, creative director at TrueSense Marketing, has been writing for and about nonprofit fundraising for more than 25 years. His clients have included St. Jude Children's Research Hospital, CARE, The Salvation Army, Ronald McDonald House, Feeding America, the American Cancer Society, and many more. A propagandist for the donor-focused fundraising revolution, his previous book is The Fundraiser's Guide to Irresistible Communications.
Most helpful customer reviews
5 of 6 people found the following review helpful.
That’s no easy feat. Jeff Brooks understands that to write well
By Pamela Grow
Fundraising writing is a nuanced being with its own unique set of rules. After all, this kind writing involves profoundly moving people in an emotional way so that as a result, they’re motivated to give money to your organization. That’s no easy feat. Jeff Brooks understands that to write well, one must abandon everything (or almost everything) that they were taught about formal writing. While this is often easier said than done, I do have some tricks up my sleeve, and now, I’ve added Jeff’s amazing new Emerson & Church book, How to Turn Your Words Into Money: The Master Fundraiser's Guide to Persuasive Writing, to my arsenal of tools.
If your goal is to write some epic fundraising content, look no further.
Jeff does an expert job of teaching you how to break down any mental barriers you have so that you can seamlessly transition from formal writing to writing that packs a colossal emotional punch. Not only does he explain a bunch of key elements of colloquial writing in terms of word and grammar usage, he also goes beyond that to address issues concerning length, style, use of cliches, readability, and more. He never forgets the importance of putting the reader at the heart of it all, disregarding I in favor of YOU.
And of course he doesn’t forget the significance of great storytelling and the crucial role it plays in fundraising writing. He’s dedicated multiple book chapters to the topic. You’ll come to understand precisely how to structure effective stories that are emotionally jarring and where to include them in your writing. You’ll also gain some insight on the psychology behind great storytelling, too, along with much, much more. Additionally, he debunks a few myths that you may have held as beliefs on what constitutes great fundraising content.
By the time you finish reading this book and taking it all in, you’ll be able to craft compelling material with confidence, and there will be virtually no way you won’t improve as a fundraising writer. Jeff communicates in a clear way that’s very readable and easy to comprehend, as well as friendly. Plus, he brings personal experience and stories to the table, along with humor and candor. If you’re interested in learning how to write better fundraising content, How to Turn Your Words Into Money: The Master Fundraiser's Guide to Persuasive Writing is one book you can’t afford to miss.
1 of 1 people found the following review helpful.
Jeff Brooks continues to impress
By evanj76
Jeff has done it again! Another great, easy read. I think one of the best things about Jeff Brooks' books are that they are as easy and interesting to read as the ideal fundraising letters that he tells us about. This latest book had a great new revelation to me that I hadn't yet grasped in his previous two books, which is great because it just shows how much everyone can still learn and grow in fundraising.
This is another great book to have in your organization's library to help train new employees or to educate others outside of fundraising about what works. Thanks Jeff, please continue writing more books!
1 of 1 people found the following review helpful.
I just read this book cover to cover and it's amazing. Everyone who writes direct mail fundraising appeals should ...
By Julie Capaldi
I have a donor appeal that needs to be done "yesterday". I just read this book cover to cover and it's amazing. Everyone who writes direct mail fundraising appeals should buy this book. Bravo!
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